Prior to each tour, every band makes the declaration that it will be its ‘biggest and best ever.’ In the case of the kings of marketing, KISS, the ‘biggest and best’ might actually be the case.
Bassist Gene Simmons has told Sweden’s Expressen newspaper that 2019 will signal the start of the band’s “most spectacular tour ever,” and that it will make stops on all continents.
For those wondering whether this tour will signal the end of the band, Simmons says he has no clue. “There’s always been talk, every tour, that this is the last time.” His comments come after recent rumours that the band was attempting to trademark the phrase, “The End of the Road.” He added, “I literally had never heard of it until somebody mentioned it and I had nothing to do with it,” he said. “So I might learn something, but I know nothing of it.”
Simmons acknowledges that the ‘end of the road’ will eventually come: “Let me put it bluntly: One day we are going to stop and do the last show. I don’t know when that is, but right now, the band’s in great shape — Tommy [Thayer, guitar] and Eric [Singer, drums] are fantastic. Everybody finally seems happy with their lot in life.”