In the year since the release of “Bohemian Rhapsody,” one could argue that no band has ever seen an upsurge in interest like Queen. From album sales to ticket sales, the band is experiencing attention that harkens back to their glory days. Now, YouTube has combined with other media giants, adding to the interest, allowing you to find out if you can “Sing just like Freddie.”
YouTube, Google Creative Lab and Google Research, working in partnership with Queen, Universal Music Group and Hollywood Records, have built a new AI experiment called FreddieMeter that allows users to see how closely their voice matches Freddie Mercury’s. It analyzes range, pitch, timbre, and melody to assign a score of 0 to 100.
There is a charitable aspect also at play. Released in support of Mercury Phoenix Trust, a charity founded by Brian May, Roger Taylor and Jim Beach to raise awareness and funds for the fight against HIV/AIDS, and in honor of the 44th anniversary of the band’s first-ever live performance of “Bohemian Rhapsody” at the Empire Theater, Liverpool, U.K in November 1975. The FreddieMeter was created to let fans around the world determine how closely their singing matches the voice of Queen’s legendary frontman.
Here’s how it works:
Sing: Pick one of four Queen songs on the microsite (“Bohemian Rhapsody,” “Don’t Stop Me Now,” “Somebody To Love,” or “We Are the Champions”);
Share: Get your score, download the custom scorecard asset directly to your device, then share it on YouTube Stories, Instagram, Twitter, and Facebook.
Challenge: Using the hashtag #FreddieChallenge on social channels, challenge three friends to see how they measure up.
Donate: Encourage a charitable donation to Mercury Phoenix Trust in your post.
Some information on the system: FreddieMeter was created using a new on-device machine learning models, trained on Mercury’s isolated vocals as well as samples of people trying to sing like him. FreddieMeter is trained on and optimized for individual singers and works on desktop,
“Bohemian Rhapsody” recently hit 1 billion views on YouTube. Many of the more recent views have come since the release of the Mercury biopic.
To take on the #FreddieChallenge now or find out more about FreddieMeter, visit freddiemeter.withyoutube.com.