Let it never be said that Iron Maiden aren’t entrepreneurs, with an eye on helping others. The British rock legends have again partnered with brewers Robinsons to announce the creation of Light Brigade, a unique golden English ale.
The brew is currently only available in the U.K., and has been developed in support of Help For Heroes, the British charity that provides recovery and support for the armed forces community whose lives are affected by their service.
A portion of the sales (6p of each pint and 5p of each bottle) will be donated to help servicemen and women who live with wounds and injuries — both physical and mental — and are looking to regain their purpose in life.
Help For Heroes met with Robinsons in 2017 to explore the possibility of launching a beer. Robinsons already had an association with Iron Maiden as together they had launched Trooper beer five years ago. That brew has now sold over 20 million pints worldwide. The band were immediately enthused about the idea. Robinsons’s head brewer, Martyn Weeks, and Iron Maiden vocalist / ale aficionado Bruce Dickinson, then teamed up to create the new beer.
Dickinson spoke with pride about this new endeavour. He said, “I have been an instructor on several of British Airways’ flight simulator ‘Flying Heroes’ days for Help For Heroes veterans. I know the work that they do. Light Brigade is our interpretation of a golden ale that maintains the elements of strength and character that are the essence of Trooper.”
Beth Miles, director of marketing and fundraising at Help For Heroes said, “We’re thrilled that Bruce Dickinson has developed this with Robinsons under the Trooper brand. We’re sure that it will have a very popular appeal and raise significant funds, enabling to empower more veterans to reach their potential and regain their purpose.
Light Brigade’s original bottle label features Iron Maiden’s iconic mascot Eddie on horseback in one of the uniforms of the Light Brigade.